OUR TEAM
Joanne Sawicki
CEO and Founder
Cerescom’s founder, Joanne Sawicki has been at the nexus of healthcare and communications for decades. Joanne established Channel Health PLC, the UK’s first digital health platform and interactive TV Channel, which had over 8 million viewers a month online, in doctors’ surgeries and on British Sky Broadcasting.
Joanne worked directly with the NHS Executive to create and deliver their digital pilots, which later rolled out as NHS Choices. She also won the European Union HealthSat bid to deliver a pan-European healthcare satellite service. Other clients include BUPA, BT Health, Assura Group, International SOS, Imperial College, Harvard University and University College London’s Institute of Women’s Health.
She is past Chair of Communications for the College of Medicine and a member of the Royal College of Obstetricians and Gynaecologist’s advocacy committee where she led their US AID – Saving Lives At Birth bid.
Joanne advises founders, corporations and healthcare systems, across the UK, Australia, Middle East, Asia and USA. NGOs include Charities Aid Foundation, The Princes Trust, NSPCC and Women for Women International.
Joanne is a speaker on the future of healthcare and moderates many international conferences including:
www.medtechinvesting.com; www.zermattsummit.org; www.prestelandpartner.com.
Daniel Cayford
Strategic Advisor
Daniel has scaled multiple high-growth startups internationally. He holds deep commercial management experience within SaaS and emerging AI technologies. This includes forming multi-million-dollar partnerships with global brands including Amazon, Unilever and the UK's NHS. Sector specialities include health, education, ecommerce and international supply chains.
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Cerescom's track record in directing communications and innovations in healthcare and technology is well established. Previously, as Cerescom's Head of Growth and Operations, Daniel led our global response to international lockdowns. This involved complex cross-border deals, connecting clients with essential medical goods. This work was conducted in partnership with international Governments, corporations and hospitals.
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In his role as Strategic Advisor, Daniel leverages his advanced Go-to-Market strategy and data analytics experience to support Cerescom's client network with growing their customer base, partnerships and investments.