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Joanne Sawicki

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CEO and Founder

Cerescom’s founder, Joanne Sawicki has been at the nexus of healthcare and communications for decades.  Joanne established Channel Health PLC, the UK’s first digital health platform and interactive TV Channel, which had over 8 million viewers a month online, in doctors’ surgeries and on British Sky Broadcasting. Joanne worked directly with the NHS Executive to create and deliver their digital pilots, which later rolled out as NHS Choices. She also won the European Union HealthSat bid to deliver a pan-European healthcare satellite service.  Other clients include BUPA, BT Health, Assura Group, International SOS, Imperial College, Harvard University and University College London’s Institute of Women’s Health.  She is past Chair of Communications for the College of Medicine and a member of the Royal College of Obstetricians and Gynaecologist’s advocacy committee where she lead their US AID – Saving Lives At Birth bid. She has advised healthcare systems, in Australia, Middle East, Asia and USA, NGOs include Charities Aid Foundation, The Princes Trust, NSPCC and Women for Women International. Joanne is a speaker on the future of healthcare and moderates many international conferences including:;  and

About: About Me
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Daniel Cayford

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Chief Operating Officer

Specialised in dis-intermediating supply chains and representing manufacturing groups for essential medical goods to reach those most in need, alongside advising on organisation/nation-wide 'Back To Work' strategies.

Daniel is fascinated by the concepts of wellbeing and happiness. Through his work with The Montessori Group, Finding The Answers, universities and leading political figures in the UK, EU and Asia, he has explored how policymakers can create tangible policies to benefit society and suitably prepare the workforce of the future, through innovative education frameworks.

Daniel believes in sustainable systems - in growth, output and environmental impact.
Working in a managerial role for Original Beans, a premium, 'beyond sustainable', international chocolate company, inspired an outlook to actively examine the operations of current, wide-scale business models to see what can be altered to make operations efficient, sustainable, and more equitable to all involved in a business' process.


LSE - BSc Philosophy & Economics

LSE - MBA (Online Certificate)

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